Welcome to My Professional Portfolio
Doniell Glass, MBA
Marketing Technology Strategist
About Me
Dynamic and results-driven marketing operations leader with extensive experience in marketing automation, demand generation, and strategic brand development. With a strong background in leveraging advanced marketing technologies, implementing AI-driven personalization strategies, and overseeing multimillion-dollar budgets, I've consistently delivered measurable results. I thrive in collaborative, fast-paced environments where innovation and data-driven insights drive success.
Marketing Automation Expert
Leveraging advanced technologies for measurable results
Strategic Brand Developer
Creating impactful brand strategies across industries
Innovation Driver
Implementing AI-driven personalization for enhanced performance
Budget Optimizer
Managing multimillion-dollar budgets with proven ROI
Core Competencies
Marketing Automation Platforms
Marketo, HubSpot, Pardot
CRM Optimization
Salesforce, Customer.io, NetSuite
Data Analytics & Reporting
Tableau, DOMO, Google Analytics, MySQL
Campaign Management
Omni-Channel Nurture Strategies, ABM, A/B Testing
Leadership & Collaboration
Global Team Enablement, Cross-Functional Collaboration
Process Optimization
Workflow Automation, SOP Development, AI Integration
Emerging Trends
AI-Driven Personalization, B2B SaaS Marketing, Predictive Analytics
Content Creation
Adobe Creative Suite, Canva, SEO Optimization
Professional Experience
1
Global Director of Marketing Operations
Brivo | JAN 2023 – APR 2024
- Designed and implemented advanced marketing automation workflows using HubSpot and Salesforce, improving lead engagement and streamlining campaign execution.
- Pioneered demand generation strategies, aligning marketing goals with corporate objectives to drive 35% customer acquisition growth across EMEA and Asia.
- Developed self-service capabilities for internal stakeholders, increasing operational efficiency by 40%.
- Spearheaded AI-driven personalized marketing initiatives, enhancing retention rates by 20%.
- Managed a $5M annual marketing budget, achieving $1.5M in cost savings through process optimization.
2
Senior Marketing Operations Manager
Brivo | MAY 2022 – JAN 2023
- Directed the planning and execution of complex multi-channel campaigns, improving customer lifetime value by 15%.
- Reduced lead response time by 50% through marketing automation improvements and CRM optimization.
- Conducted in-depth campaign performance analysis, increasing ROI by 25%.
- Played a key role in RFP and proposal creation, aligning marketing initiatives with strategic business goals.
3
Senior Marketing Operations Analyst
Brivo | OCT 2021 – APR 2022
- Designed omni-channel nurture campaigns, driving a 30% increase in MQL-to-SQL conversion rates.
- Managed a portfolio of 25 projects with a $1.2M budget, delivering measurable improvements in operational efficiency.
- Created and maintained marketing automation SOPs, ensuring consistency and scalability for global campaigns.
4
Marketing Operations Specialist
Brivo | JAN 2021 – OCT 2021
- Automated workflows and customer segmentation strategies, saving $500K annually and improving campaign targeting by 25%.
- Enhanced CRM data accuracy, resulting in a significant increase in lead quality and engagement.
5
Director of Growth Marketing (Consultant)
SciArtsRUs | OCT 2020 – FEB 2021
- Directed global marketing strategies across 15 international markets, resulting in increased lead acquisition and brand visibility.
- Implemented targeted campaigns and strategic partnerships to drive growth.
6
Growth Marketing Consultant
Artabilities4All | OCT 2020 – JAN 2021
- Developed and executed growth marketing strategies that increased lead generation and customer acquisition by 30%.
7
Head of Digital Marketing (Consultant)
WAWG Remodeling LLC | SEPT 2020 – JAN 2021
- Revamped brand identity to align with emerging trends, boosting customer acquisition by 45%.
- Designed and implemented lead generation campaigns, increasing visibility and engagement.
8
Marketing Director (Consultant)
Prospect College | SEPT 2020 – JAN 2021
- Revamped brand identity to align with emerging trends, boosting customer acquisition by 45%.
- Designed and implemented lead generation campaigns, increasing visibility and engagement.
9
Digital Marketing Specialist
American Geophysical Union | MAY 2020 – SEPT 2020
- Designed digital campaigns that increased visibility and engagement within the scientific community by 30%.
- Leveraged analytics tools to optimize campaign performance and improve ROI.
10
Communications Director
AmeriCorps VISTA, Playworks | JUN 2019 – JUN 2020
- Implemented new communication tools, increasing operational efficiency and outreach by 25%.
- Led strategic communication initiatives to improve engagement across stakeholders.
Education
Master of Business Administration (MBA)
International Marketing, California Intercontinental University
Bachelor of Science (B.S.)
Psychology, University of Georgia
Certifications
Salesforce Marketing Cloud Administrator
Advanced platform expertise and administrative capabilities
Salesforce Marketing Cloud Associate
Core platform knowledge and marketing automation skills
HubSpot Certifications
- Reporting
- Email Marketing
- Inbound Marketing
- Content Marketing
Google AdWords
Certified digital advertising specialist
Technology Expertise
Marketing Automation
- Marketo
- HubSpot
- Pardot
- OptinMonster
CRM Systems
- Salesforce
- Customer.io
- NetSuite
- Apollo Enrichment
- ZoomInfo
Analytics
- Tableau
- DOMO
- Google Analytics
- MySQL
Advertising
- SEMrush
- LinkedIn Ads
- Facebook Ads
- Google Ads
Content & Design
- Adobe Creative Suite
- Canva
- Xink
- A/B Testing
Workflow Tools
- Make.com
- Calendly
- Chilipiper
AI & Emerging Tech
- ChatGPT
- AI-Driven Tool
Contact Me
Let's work together to elevate your marketing strategies. Contact me today to discuss how I can help your business grow.
770-870-0401
Phone